The School Marketplace Program

WWCP’s Marketplace Program is an innovative partnership between Weavers Way Co-op, WWCP, and area schools. Marketplace is a school-based cooperative food business run by students with support and guidance from teacher advisors and the WWCP Marketplace Coordinator.

Through WWCP, Marketplace school groups buy healthy, locally produced products from Weavers Way Co-op at wholesale pricing and then package, price and sell them to their fellow students and teachers.

The Marketplace sale is an alternative to the typical unhealthy snacks purchased by many children at neighborhood stores, and is a powerful way to begin addressing the epidemic of obesity among children. Marketplace encourages healthy eating, provides a project-based learning opportunity, promotes awareness and understanding of locally produced options, and teaches students to give back through charitable donations.

In the 2011-2012 school year, Marketplace teams made over $9,000 in gross sales, serving over 1,800 school customers. One third of profits come back to WWCP to help cover operating expenses, while two-thirds of profits are deposited to the schools’ Marketplace checking accounts at Valley Green Bank. At the end of the school year, the teams assemble to decide where profits should be donated. Past recipients include Project H.O.M.E., St. Jude’s Children's Research Hospital, Heifer International, and the SPCA. In 2012, students donated over $1,500 to charitable organizations.