I really enjoy creating systems and being creative, so when I had the opportunity to design the strategy and communication plan for Weavers Way Community Programs’ rebrand, I jumped at the chance to re-up my Co-op working member hours this way. 

As the former marketing director of Weavers Way, I’m very familiar with the great work that Jill and her team do teaching kids about food systems and healthy eating choices and of the importance of the nonprofit Weavers Way Community Programs to our membership. I am also aware of some of the challenges “Weavers Way Community Programs” had differentiating themselves from the Co-op. 

It’s critical that Co-op members understand that WWCP, now Food Moxie, is supported by the Co-op at only a very small, though important, adminstrative level. Most of that support comes in the form of helping hands, food donations and sponsorships. The remainder of Food Moxie’s operating budget comes from outside funders and directly from you, generous Weavers Way Co-op members, during Giving Tuesdays, spring and winter appeals, events and just because. 

The rebrand will give Food Moxie an identity that is separate, but still affiliated with Weavers Way, with less confusion. After all, the Co-op started the nonprofit and has lent it assistance in myriad ways throughout its nine years of existence. The relationship has always been excellent; now is the time to take that relationship to a new level — to one where the “new” Food Moxie has the space to grow as an organization, to help more families produce, procure and eat good food, and to become a household name the same way “Weavers Way” has over the last 40 years. Playing a role in that process is and continues to be exciting and rewarding for me.